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Posts Tagged ‘portable exhibits’

Pop Up Displays - Portable Presentations

It is common for companies to begin a search for a new Portable Display only to find that the definition is very confusing. If you are already making plans for upcoming shows here is what you need to know. To begin with, you'll find that nearly every display system is catorgorized as a portable these days. Now there is a new portable exhibit type being callled Portable Exhibit Hybrids. In order to help you comprehend the difference and to decide upon the exhibit that will best serve you, let me present you with seven questions a marketing department should ask.

1. How do you define "portable" when it comes to exhibits? People in marketing departments have differing opinions depending upon size and budget. When money is less of an object it is taken for granted that union help will be hired to set up the exhibit and less thought is given to how it ships. In that case portability is actually less important. Others think of Portable Trade Show Displays as being able to ship via UPS or FedEx. Many prefer a display that they can set up themselves. Owning an exhibit that is simple to set up becomes more important.

2. Don't wait until the last minute, plan in advance. Do you project so much growth as to need a larger booth in six months? There are some new exhibit designs for 10' booth available that are not designed to expand into a 10 x 20 and beyond. You will be better served by a modular exhibit that can grow as your needs expand.
3. Would it make more sense to purchase more than one exhibit because of various show priorities?
4. Keep in mind the shipping and drayage expenses.
5. When making your choices regarding exhibit hardware, exhibit design and graphics, make them independent of each other. It is too easy to be attracted to a display by any one element, however all three must work together.
6. Your budget is always important, but it shouldn't be the most important factor as you decide which exhibit to buy. Why? The reason to attend trade shows as an exhibitor is to sell product and to make money. The small business mind-set is often on saving money you may not end up with the best selling tool.
7. Ask plenty of questions. Not all portable exhibits are created equal. Each system has unique positives and negatives. The more you learn about the various exhibit options before you buy the happier you'll be with the result.