Your own Line of Lingerie?

My sister has owned a clothing boutique for several years. She offers some higher end unique designer clothing both from local and international designers. Recently, she has begun thinking of adding in lingerie and even talked about branding it with her own store name.

I wasn’t sure how that worked, but there are wholesale lingerie companies who will help with branding or private labeling. Basically, you can work with them in two ways.

You can help design the style of the line you want to carry, or you can pick from pre designed items such as bras and thongs or stockings. Either way, you get to put a tag in it that says your own business or store name.

I’m sure it isn’t cheap to do this but if you are really serious about making a name for yourself or for your brand, it is a great way to do it.