Webmasters Need Help
Webmasters have access to free tools such as Google’s Analytics that will provide them with detailed information on the number of website visitors, what pages have been accessed and the length of time visitors have spent accessing the website.
However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the site? Was the layout clear or confusing? Was the website easy to use and did they find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?
Using web based surveys webmasters have a simple and accurate method of answering these types of questions. Direct feedback from the website visitor is straight from the horse’s mouth, no longer is there the need to guess, simply ask each visitor how they found the site and if they were able to find what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they reach the website?
- Is their interest in the website for reasons of business or pleasure?
- Did they find the information they were looking for?
- How easy did they find navigating the website?
- Would they recommend the website to others?
A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.
An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being asked every time they visit, the website can be configured so that they are only asked once.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
Posted in Business | 
Tags: customer survey, feedback, market research, marketing, online surveys, visitors, web design, web performance, webmaster